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Greater Than Yourself: A Success Approach Whose Time Has Come

Paradox Of GreatnessWhen my third book, Greater Than Yourself, was published in 2009, it seemed to many that the world was going to hell in the proverbial hand basket.

Wall Street had melted down, the market had crashed, and folks were losing their homes and getting laid off in the process.

Then I came along with a book that said, in essence, the surest way to success is to focus on helping others to be more successful than you.

For people in survival and self-preservation mode, that wasn’t an easy message to hear. It seemed counter-intuitive at best, flat-out ridiculous at worst.

Nonetheless, many people did listen. They did get it, and they began to take on GTY (Greater Than Yourself) Projects of their own by finding someone to boost up.

When faced with the deepest of personal threats and challenges, those visionary GTY leaders invested their time, love, wisdom, coaching, and connections in other people–and garnered great self-fulfillment in the process.

Six years after GTY’s publication, we still have plenty of challenges to go around, but–I’m gratified to say–people seem to be more receptive than ever to the Greater Than Yourself approach.

Maybe the book was a little ahead of the curve, but I believe that the act of raising others up to be even more successful than you are is an approach whose time has come.

This video will give you a quick overview of the idea:

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What do you think?

Are you ready to take on a GTY Project of your own?


Will You Help With My Research?

You have an opportunity to get leadership clarity, insight, and knowledge–and help with my research at the same time.

We’ve developed a self-assessment to measure Love, Energy, Audacity, and Proof, and we’re in the process of refining and validating the instrument.

I’m thrilled to be working on this project with my friend and colleague, Professor Alan Daly, Chair of the Education Studies Department at University of California San Diego. He’s a renowned expert in the field of social network mapping, among other things, and he’s going to help evolve the LEAP Assessment into a powerful, statistically valid developmental and research tool.

In order to do that, we first need to expand our database of respondents.

That’s where you come in!

If you’d be willing, please come over to and take the survey for yourself. All your individual info will be confidential, of course, and your collective data will lead to an incredibly powerful resource that thousands will be able to use in confidence.

It’ll only take a few minutes, and you’ll immediately get a full report of your results.

As a personal thank-you, after you’ve taken the assessment I’ll also send you an exclusive series of electronic Extreme Leadership tools, audios, and videos that you won’t find anywhere else.

Thanks so much for your help with this!

It means a lot to me and to aspiring Extreme Leaders everywhere.


I Trust First. You?

“I have been burned by people where I have trusted their pretty words, and not their actions…I’m a bit clueless about dealing with those things. Do you have a quick and easy way of [helping me with this]?”

This question from the audience at a recent event in Australia (see the video below) led me to this response:

I’ve been burned more than once over the years by trusting someone for all the right reasons and getting either stabbed in the back or abandoned in a business deal.

The temptation then is to say that maybe I should adjust my expectations and assume that people are not trustworthy. It might be safer; I’ll have my defenses in place. I won’t get hurt as much.

For me, that is exactly the wrong decision.

I’ve chosen to extend my trust first and give people the opportunity to deliver on that. And if they prove me wrong, I just learn from that particular relationship, and I move on.

But I refuse to let it change my point of view that human beings are fundamentally well-meaning, loving, and good at heart.

How about you?

Do you trust first, or doubt first?

Either way, what words of caution, encouragement, or advice do you have for the more trusting among us?








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