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Summit Press Release

Press Release:

Fortune 500 Executive Leadership Coach and Best-Selling Author to Share Stage with Mega-Rockstar at 2nd Annual Extreme Leadership Summit in Chicago this April 11-13

Jay Jay French of Twister Sister to deliver a keynote address at Summit. Other guest speakers include Darren Hardy, Publisher of SUCCESS Magazine, Janet Bray Attwood, author of The Passion Test, Frank DeAngelis, Principal of Columbine High School and other noted authors and leadership experts.

            Chicago, IL—(April 11, 2014) Steve Farber, the founder of The Extreme Leadership Institute, is hosting a major leadership event at the Lakefront Embassy Suites in downtown Chicago. The event will run for three days starting April 11. The all-star roster of keynote speakers includes: Jay Jay French, Guitarist and Manager of the iconic rock band, Twisted Sister, Darren Hardy, Publisher of SUCCESS Magazine, Janet Bray Attwood, co-author of New York Times bestseller, The Passion Test, and many other well-known speakers.

Farber is a top leadership consultant to senior executives of many Fortune 500 companies. He has orchestrated the upcoming leadership summit with creativity and productivity as central themes of the conference. “So many seminars are dry and theoretical and , frankly, not all that exciting or practical. We designed this event to be memorable and life changing. We wanted to make sure this Summit would be the exact opposite of boring, which is why we’ve invited so many extraordinary speakers to participate.”

“Unless you leave an event with a specific action plan, it almost isn’t worth attending, in my opinion,” Farber says. “That’s why we’ve invited speakers who are also practitioners with real world solutions. The Extreme Leadership Summit puts attendees in front of leadership experts who are in the trenches everyday, walking the talk. That’s what makes this lineup so exciting. Our audiences are hungry to learn something new, practical, and immediately applicable to winning the day and overcoming the many daunting leadership challenges they face at work. And most of our speakers stay through the entire conference, so our participants get to know them as people, not just ‘experts.’”

Farber goes on to cite the example of Jay Jay French, who is the founder, manager, and guitarist of one of the world’s most renowned metal bands. “Twisted Sister is a serious business with millions of dollars in licensing deals, concert tickets and record sales,” he says. “Jay Jay’s presence and point of view is particularly fascinating because most business people don’t get to brainstorm with rock stars at all, let alone someone in Jay Jay’s league.

“Jay Jay’s keynote at our last summit was not only fascinating and practical, it was hilarious, too. Can you imagine the stories he has to tell? Here’s a guy who one minute is up on stage in front of 50,000+ fans in venues around the world, and the next he’s at his desk managing a thriving brand. He’s an extraordinary leader with a lot to give. I’m sure the insights he’ll share this year will be equally riveting, unique, useful—and entertaining,” says Farber.

Darren Hardy, Publisher of SUCCESS Magazine, will take the stage to offer what Farber calls “a deluge of practical ideas.”

“Darren delivers the goods, to put it simply,” says Farber. “He brings his vast experience as a highly successful entrepreneur and leader to his work at the magazine, and seeing him live is a real treat.”

According to Farber, “one of the fascinating differentiators about Darren Hardy is that he tests the ideas he gathers from the world’s most renowned leaders to see if they actually work. Before he shares what he’s learned, Darren literally applies those ideas in the laboratory of his own businesses. And we’re talking about the practical application of the game-changing concepts and strategies he’s learned directly from that rare breed of leader such Richard Branson, Steve Jobs, Howard Schultz, Jack Welch, Tony Hsieh, and the list goes on. He brings tremendous value to this event.

“This Summit is about delivering practical leadership skills that will enrich and revolutionize the business and personal lives of our attendees. I’m very excited to have our friend, Darren, and so many other esteemed colleagues at this event.”

Another guest, Janet Bray Attwood, who co-authored the bestselling book, The Passion Test, will teach participants her process for, in her words, “discovering your life purpose.”

“To have absolute success in any area,” Attwood says, “you must have a passion for doing it. That’s a prerequisite.”

Janet Attwood’s expertise will “help every participant in the room to better define and harness the power of his or her passion,” says Farber. “We can all gain a tremendous amount from revisiting the subject of what makes us passionate. With Janet’s help I know our attendees will go back to work fired up and ready to go. The power of that new-found passion is sure to enhance your leadership x-factor.”

Every CEO knows what it means to face leadership challenges all day long, every day, according to Farber. For that reason, he’s bringing in a CEO to speak about what it’s like to run a company using the LEAP principles (Love, Energy, Audacity and Proof), which Farber wrote about in his bestseller, The Radical Leap: A Personal Lesson in Extreme Leadership. Farber claims that these principles of leadership can “dramatically improve the creativity and productivity in any organization—and that includes a healthier bottom line. But it’s one thing to hear it from me, and another to hear it from a CEO who’s road-tested these principles in the real world.”

Simon Billsberry, CEO of RevolutionDNA, is just such an individual, according to Farber. “Simon is a huge advocate of our work. He chose to re-design the company he co-founded, Kineticom, by applying the principles we teach at The Extreme Leadership Institute. Using the LEAP framework,, Simon was able to organize the company along lines that he says dramatically improved every aspect of the business during his tenure as CEO there.” Kineticom, a staffing company, became the fastest growing business in San Diego under Billsberry’s LEAP-inspired leadership. As a $50 million staffing company, Kineticom set standards for how to treat employees and contractors in a way that permanently changed the industry. It garnered the most prestigious business awards, experienced a spike in sales, and achieved customer satisfaction, net promoter scores, and employee loyalty on levels that exceeded Apple’s.

“Billsberry’s new startup, RevolutionDNA, is being built from the ground up using the LEAP principles. He’s tested the LEAP strategies in two different companies, and he’s coming to report the results to our audience. I’m thrilled he’s joining us again this year,” says Farber.

Although originally directed at the business market, Farber’s three books, The Radical Leap, The Radical Edge, and Greater Than Yourself have also inspired a generation of educators to apply the principles of Extreme Leadership in their classrooms and schools. There is no better example of this than Frank DeAngelis, the principal of Columbine High School.

After being confronted with one of the nation’s great tragedies in his own backyard, Frank began a journey of introspection as he worked to sort out the many unanswered questions remaining in the aftermath of the Columbine massacre. Frank continues to ask audiences to ponder the deeper questions about how we lead our children. He asks us to think about how we can guide our teachers in the direction of building healthier and more connected communities at school and beyond. He uses the LEAP framework to create understanding and build bridges that will help prevent such tragedies from occurring in the future. DeAngelis’ emotional and inspiring presentation and discussion will get you thinking about how you can improve your communication with your loved ones and colleagues, and his practical wisdom will inspire you to communicate from the heart at work, home, and beyond.

Additional Summit speakers and thought leaders include, Tasha Eurich, Doctor of Organizational Psychology and author of the New York Times bestseller, Bankable Leadership; Phil Town, millionaire investor and author of the New York Times bestseller, Rule #1; Pete Luongo, former CEO of the billion dollar Berry Company and author of 10 Truths About Leadership; MasterMind expert, Chad Coe; world-class magician and former assistant to Ross Perot, Andrew Bennett; and Pamela Slim, bestselling author of Escape from Cubicle Nation and Body Of Work. The event is hosted personally by Steve Farber and emceed by Dianne Kenny of The Extreme Leadership Institute. A team of handpicked facilitators will conduct small-group Mastermind sessions to help participants apply the speakers’ ideas to their lives and businesses.

For more information on how you can attend the Extreme Leadership Summit, log onto

Read the full release.

Caught On Video: A Rock Star’s Lesson for the Rest of Us

It’s not every day you get to sit down and chat with a rock star, is it?

Jay Jay French is the founder, manager, and guitarist for the iconic rock ‘n roll band, Twisted Sister.

And after performing over 9000 shows in front of millions of people, he found himself in the unusual situation of sitting with a relatively intimate group of business folks, entrepreneurs, educators, and other leaders to share his remarkable experiences – and the lessons he’s learned from them – in the hyper-competitive and often heartbreaking business of rock.

I invite you to watch this short clip from our last Extreme Leadership Summit where Jay Jay reveals the secret of how his band has earned a reputation for being one of the greatest live shows in the industry.

And (not surprisingly), it’s something that you should pay attention to for your work, too.

Pop Quiz: How can YOU gain a reputation for being the best at what YOU do? Watch and learn:

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I’m thrilled to say that Jay Jay will be joining us again for Summit 2014. As anyone in our previous summit will tell you, this is an experience you won’t want to miss.

The summit is approaching quickly, but It’s not too late to register!


How to Master Your Master Mind

The term  “Master Mind” has been part of our modern day lexicon since  Napoleon Hill wrote about its power in Think And Grow Rich, which was originally published in 1937.

And for good reason.

There are few things more powerful than being a part of a group of people mutually committed to each others’ success.

My friend, Chad Coe, a lifelong student of Hill’s work, runs a series of executive Master Mind groups in Chicago. He is, in short, a Master Mind master. (That’s why I’ve asked him to be our official Master Mind facilitator at The Extreme Leadership Summit).

Says Chad, “What if you could organize a group of diverse, like-minded people and engage and organize them for the purpose of helping each other to achieve their goals?  What would you accomplish that you couldn’t do by going it alone?”

“However,” says Chad, “Dr. Hill warns his readers about the danger to the Master Mind group of any single member who thinks negatively. Today’s professional facilitators know the importance of reining in naysayers. They understand that the effectiveness of brainstorming depends on a creative process where each idea generated allows for new ideas to branch off in new directions.”

To help you start and lead a Master Mind group of your own, (something which you should seriously consider doing soon), Chad recommends the following tips:

  • Establish start and end times for your meetings and adhere to them
  • Limit the group size to 8-12 people
  • Limit membership to like-minded, successful individuals
  • Recruit “givers”.  Avoid and dismiss “takers”.
  • Be aware of the group’s introverts and extroverts.  Encourage the introverts to contribute.  Assure that the extroverts do not dominate the discussion.
  • Stress Confidentiality and Create a Safe Harbor: There must be an understanding that confidential information that is shared with the group is not to be shared with outsiders.
  • Familiarity builds trust.  Trust is a prerequisite for candor.
  • Remember: Your role is the facilitator of Master Minds. Not the lead consultant.  The agenda must focus on engaging the members to focus on the member’s challenge at hand.
  • Avoid negativity.  There are no bad ideas (only some we choose not to immediately implement).

Please feel free to comment on this post to share your own Master Mind experiences, too. There’s a lot we can learn from each other.

And isn’t that the point, after all?

Yikes! The Extreme Leadership Summit is only 4 weeks away! Come join us: REGISTER HERE.

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