Last week marked the official publication date (11/4/11) of The Radical Leap Re-Energized.
We’ve done something new and unusual by placing throughout the book QR codes that link you to additional content. (Eleanor Biddulph just wrote a review on her blog where she talks about her experience with this new approach to a traditional medium).
If you’re not familiar with QR codes, you’ll need to do a few things to get the full experience:
- Download a barcode scanner on your smartphone (click here for a good one)
- Use your phone to scan the code below (it’s from the inside front flap of the book)
- Watch the video
Give it a try and, as always, let me know what you think.
dewald de bruyn says
Unfortunately small business is still slow on the uptake of qr codes, despite the creative marketing strategies you can use it for
As a Web Designer I make it a point to get my small business customers to Implement QR Codes
Greg Hartle says
Just tested it out on my iPhone. Awesome sauce. Congrats on the launch and for leading the way!
Thanks for the link to my post! What I really enjoyed was that the QR codes didn’t just link to more reading, but to videos of you talking about the content the reader had just read or interviews with people mentioned in the book. This, in turn, enhanced the reader’s overall experience and made the concepts and characters come to life.
What about those of us who do not have a smart phone?How do we access this content?
Thanks – Roger
Steve Farber says
I’ll check into that for you. I’m pretty sure that most, if not all, of the QR Code links will ultimately be uploaded to YouTube, so it’s just a matter of knowing where to find it. I’ll find out and let you know!
QR code is definitely the trend of online marketing because it saves people’s time to type in destination urls and integrates social media and online campaigns, as well as customer marketing & lead generation very well. http://www.hallmarkbusinessconnections.com/customer-marketing
Mark Jason says
Thank you to innovate us, but it requires smart phones I think.