Love is just damn good business

We live in a world that’s yearning for unity and purpose in work, but finding it can seem impossible. The answer? Love. Steve Farber makes a clear case that ‘operationalizing’ love as the core principle of your business will bring people together and produce powerful results.

Love is the most powerful force in the world. Steve Farber captures this in his book as a relevant and necessary act of doing business and being in the service of others. Good begets good. Well done!

We all know what good business isn’t. It isn’t working your teams to death. Or prioritizing profits above all else. Or clueless hiring and ruthless firing. And it’s no longer enough to be liked, or respected, or even trusted. To succeed in any crowded and distracted market, you must be loved by customers and employees alike. How? Steve Farber reveals the fascinating answers. I love this book.

They don’t teach this stuff in business school, but they should! Love Is Just Damn Good Business is a message every leader at every level of every organization needs to take to heart and put into action. It's what I strive to do every day in my business.

I’ve seen how love works in my own aptly-named business, and I know it will work in yours. Thanks to Steve Farber, you now have a road map to show you the way. A book on this subject could easily have been all soft platitudes; instead, it is a serious book with pages of substantive insight and actionable advice. Read it and lead from the heart.

If you use the perspectives, tools, and techniques in this book to build a culture centered around love, you’ll rally your team and turbocharge your company―as we’ve done with ours. It’s a phenomenal book. Don’t miss it.

Too many leaders have bought into the myth that business should be cutthroat and heartless. Steve Farber upends that long-held belief by showing that love is the secret to creating a valuable, sustainable enterprise in the twenty-first century, and he proves it with his latest and, I think, greatest book.

I'm in love with Steve Farber's newest book! My motto for 20 years has always been ‘Relationships first; business second.’ It's truly music to my ears that love is becoming more mainstream and acceptable in the workplace, and Steve's work is blazing the trail for so many business leaders. If you've been looking for that missing ingredient to help take your success to the next level, you must read this book.

Can leaders really apply love as a profitable business principle? Absolutely! Steve Farber has studied, refined, lived, and PROVEN that approach for decades. This book shows how and why it’s the perfect approach in today’s business world.

This book is for managers, leaders, and anyone in business who is motivated to accomplish big goals. The examples Steve provides are 100 percent authentic, undeniable, and proven. They underscore that love is more than just a nice idea―it’s the foundation companies need to be successful.