From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results.
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About the Book
It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. When love is part of an organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.
Drawing on his work with a wide variety of companies from the Fortune 100 to smaller family-owned businesses, top consultant Steve Farber shares proven strategies, inspiring case studies, and practical lessons on how to build a corporate culture based on love, the ultimate competitive Advantage. At the end of the day, it’s just damn good business.
“We live in a world that’s yearning for unity and purpose in work, but finding it can seem impossible. The answer? Love. Steve Farber makes a clear case that ‘operationalizing’ love as the core principle of your business will bring people together and produce powerful results.”
―Jack Canfield, coauthor of the Chicken Soup for the Soul® series and The Success Principles™: How to Get from Where You Are to Where You Want to Be
“Love is the most powerful force in the world. Steve Farber captures this in his book as a relevant and necessary act of doing business and being in the service of others. Good begets good. Well done!”
―Stedman Graham, speaker, entrepreneur, and author of Identity Leadership
“We all know what good business isn’t. It isn’t working your teams to death. Or prioritizing profits above all else. Or clueless hiring and ruthless firing. And it’s no longer enough to be liked, or respected, or even trusted. To succeed in any crowded and distracted market, you must be loved by customers and employees alike. How? Steve Farber reveals the fascinating answers. I love this book.”
―Sally Hogshead, CEO of Fascinate® and New York Times bestselling author of How the World Sees You and Fascinate
“They don’t teach this stuff in business school, but they should! Love Is Just Damn Good Business is a message every leader at every level of every organization needs to take to heart and put into action. It's what I strive to do every day in my business.”
―Ivan Misner, PhD, founder of BNI and New York Times bestselling author of Truth or Delusion?
“I’ve seen how love works in my own aptly-named business, and I know it will work in yours. Thanks to Steve Farber, you now have a road map to show you the way. A book on this subject could easily have been all soft platitudes; instead, it is a serious book with pages of substantive insight and actionable advice. Read it and lead from the heart.”
―Adam Markel, founder of More Love Media and bestselling author of Pivot
“If you use the perspectives, tools, and techniques in this book to build a culture centered around love, you’ll rally your team and turbocharge your company―as we’ve done with ours. It’s a phenomenal book. Don’t miss it.”
―Ken and Kerri Courtright, cofounders of Income Store (a five-time Inc. 5000 company)
“Too many leaders have bought into the myth that business should be cutthroat and heartless. Steve Farber upends that long-held belief by showing that love is the secret to creating a valuable, sustainable enterprise in the twenty-first century, and he proves it with his latest and, I think, greatest book.”
―Phil Town, investor, speaker, and New York Times bestselling author of Rule #1 and Payback Time
“I'm in love with Steve Farber's newest book! My motto for 20 years has always been ‘Relationships first; business second.’ It's truly music to my ears that love is becoming more mainstream and acceptable in the workplace, and Steve's work is blazing the trail for so many business leaders. If you've been looking for that missing ingredient to help take your success to the next level, you must read this book.”
―Mari Smith, author of The New Relationship Marketing
“Can leaders really apply love as a profitable business principle? Absolutely! Steve Farber has studied, refined, lived, and PROVEN that approach for decades. This book shows how and why it’s the perfect approach in today’s business world.”
―David M. Corbin, president of GBK Productions and author of Illuminate
“This book is for managers, leaders, and anyone in business who is motivated to accomplish big goals. The examples Steve provides are 100 percent authentic, undeniable, and proven. They underscore that love is more than just a nice idea―it’s the foundation companies need to be successful.”
―from the foreword by Burton Goldfield, CEO of TriNet
About the Author
Steve Farber is the president of Extreme Leadership, Inc., the founder of The Extreme Leadership Institute, a sought-after speaker and consultant, and the bestselling author of The Radical Leap, The Radical Edge, and Greater Than Yourself. The Radical Leap is considered a classic in the leadership field. It received Fast Company’s Readers’ Choice Award and was named one of the 100 Best Business Books of All Time in the book of the same name by Jack Covert and Todd Sattersten. The Radical Edge was hailed as “a playbook for harnessing the power of the human spirit.” And Greater Than Yourself was a Wall Street Journal and USA Today bestseller.