ABOUT THE BOOK
It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. When love is part of an organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.
Drawing on his work with a wide variety of companies from the Fortune 100 to smaller family-owned businesses, top consultant Steve Farber shares proven strategies, inspiring case studies, and practical lessons on how to build a corporate culture based on love, the ultimate competitive Advantage. At the end of the day, it’s just damn good business.

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THE BLURBS
ABOUT STEVE FARBER
LEADERSHIP EXPERT & SPEAKER
Steve Farber, Leadership Speaker, Author and Consultant
– Steve Farber
Listed as one of Inc’s global Top 50 Leadership and Management Experts, Steve Farber is a Leadership Pioneer, Strategist, Keynote Speaker and Bestselling Author on Extreme Leadership. His expertise is in creating organizational cultures where leadership is not just an opportunity and obligation for those in authority, but for everyone at all levels.
Former Vice President of the Tom Peters Company, Steve is the President of Extreme Leadership, Inc, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders around the world.
His accessible, deeply inspirational, and eminently practical Radical LEAP framework is widely used across the business, non-profit and education spectrum. Farber has been credited with redefining leadership in deeply personal yet practical terms and re-energizing thousands of people to make a significant difference in their businesses, lives, and the world around them.
His third book, Greater Than Yourself, was a Wall Street Journal® and USA Today® bestseller. His second book, The Radical Edge, was hailed as “a playbook for harnessing the power of the human spirit.” And his first book, The Radical Leap, is already considered a classic in the leadership field. It received Fast Company magazine’s Readers’ Choice Award and was recently named one of the 100 Best Business Books of All Time.
Organizations hire Steve to:
- Deliver practical, inspiring and entertaining keynote speeches
- Embed the practices of Extreme Leadership in the organization’s DNA
- Provide significant on-going leadership learning and development
- Create and amplify deep employee engagement
Steve has worked with Johns Hopkins, Cisco, Intel, TriNet, Hyatt and hundreds of other organizations large and small. He has spoken to or worked with virtually every industry there is–from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, public education, retail, and government.

- Inc Top 50 Leadership and Management Expert
- High-Level Executive Leadership Coach
- Best-Selling Author
- Renown Thought Leader
- Founder, The Extreme Leadership Institute
- Member, Transformational Leadership Council
- Former VP, The Tom Peters Company