ABOUT THE BOOK
It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. When love is part of an organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.
Drawing on his work with a wide variety of companies from the Fortune 100 to smaller family-owned businesses, top consultant Steve Farber shares proven strategies, inspiring case studies, and practical lessons on how to build a corporate culture based on love, the ultimate competitive Advantage. At the end of the day, it’s just damn good business.
From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results.
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We live in a world that’s yearning for unity and purpose in work, but finding it can seem impossible. The answer? Love. Steve Farber makes a clear case that ‘operationalizing’ love as the core principle of your business will bring people together and produce powerful results.
Love is the most powerful force in the world. Steve Farber captures this in his book as a relevant and necessary act of doing business and being in the service of others. Good begets good. Well done!
We all know what good business isn’t. It isn’t working your teams to death. Or prioritizing profits above all else. Or clueless hiring and ruthless firing. And it’s no longer enough to be liked, or respected, or even trusted. To succeed in any crowded and distracted market, you must be loved by customers and employees alike. How? Steve Farber reveals the fascinating answers. I love this book.
They don’t teach this stuff in business school, but they should! Love Is Just Damn Good Business is a message every leader at every level of every organization needs to take to heart and put into action. It's what I strive to do every day in my business.
I’ve seen how love works in my own aptly-named business, and I know it will work in yours. Thanks to Steve Farber, you now have a road map to show you the way. A book on this subject could easily have been all soft platitudes; instead, it is a serious book with pages of substantive insight and actionable advice. Read it and lead from the heart.
If you use the perspectives, tools, and techniques in this book to build a culture centered around love, you’ll rally your team and turbocharge your company―as we’ve done with ours. It’s a phenomenal book. Don’t miss it.
Too many leaders have bought into the myth that business should be cutthroat and heartless. Steve Farber upends that long-held belief by showing that love is the secret to creating a valuable, sustainable enterprise in the twenty-first century, and he proves it with his latest and, I think, greatest book.
I'm in love with Steve Farber's newest book! My motto for 20 years has always been ‘Relationships first; business second.’ It's truly music to my ears that love is becoming more mainstream and acceptable in the workplace, and Steve's work is blazing the trail for so many business leaders. If you've been looking for that missing ingredient to help take your success to the next level, you must read this book.
Can leaders really apply love as a profitable business principle? Absolutely! Steve Farber has studied, refined, lived, and PROVEN that approach for decades. This book shows how and why it’s the perfect approach in today’s business world.
This book is for managers, leaders, and anyone in business who is motivated to accomplish big goals. The examples Steve provides are 100 percent authentic, undeniable, and proven. They underscore that love is more than just a nice idea―it’s the foundation companies need to be successful.
ABOUT STEVE FARBER
LEADERSHIP EXPERT & SPEAKER
Steve Farber, Leadership Speaker, Author and Consultant
– Steve Farber
Listed as one of Inc’s global Top 50 Leadership and Management Experts, Steve Farber is a Leadership Pioneer, Strategist, Keynote Speaker and Bestselling Author on Extreme Leadership. His expertise is in creating organizational cultures where leadership is not just an opportunity and obligation for those in authority, but for everyone at all levels.
Former Vice President of the Tom Peters Company, Steve is the President of Extreme Leadership, Inc, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders around the world.
His accessible, deeply inspirational, and eminently practical Radical LEAP framework is widely used across the business, non-profit and education spectrum. Farber has been credited with redefining leadership in deeply personal yet practical terms and re-energizing thousands of people to make a significant difference in their businesses, lives, and the world around them.
His third book, Greater Than Yourself, was a Wall Street Journal® and USA Today® bestseller. His second book, The Radical Edge, was hailed as “a playbook for harnessing the power of the human spirit.” And his first book, The Radical Leap, is already considered a classic in the leadership field. It received Fast Company magazine’s Readers’ Choice Award and was recently named one of the 100 Best Business Books of All Time.
Organizations hire Steve to:
- Deliver practical, inspiring and entertaining keynote speeches
- Embed the practices of Extreme Leadership in the organization’s DNA
- Provide significant on-going leadership learning and development
- Create and amplify deep employee engagement
Steve has worked with Johns Hopkins, Cisco, Intel, TriNet, Hyatt and hundreds of other organizations large and small. He has spoken to or worked with virtually every industry there is–from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, public education, retail, and government.