DoubleDay’s Press Release for Greater Than Yourself (Go Ahead…Pass it Along!)

IMMEDIATE RELEASE
On-sale: March 3, 2009
Contact: Chastity Lovely
212-782-9868
clovely@randomhouse.com

GREATER THAN YOURSELF
The Ultimate Lesson of True Leadership

By
Steve Farber
National Bestselling Author of The Radical Leap

With a foreword by Patrick Lencioni and Matthew Kelly

“GREATER THAN YOURSELF is a terrific–no, wonderful–idea. Steve is a tremendous writer and an original thinker.” —Tom Peters

“Raising someone up does not reduce your stature–in fact, it exalts you in ways you have to experience to believe. GREATER THAN YOURSELF shows how you can begin improving the world by giving of yourself. It’s a wonderful message wrapped in a highly entertaining, well-written story.” –Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level

“GREATER THAN YOURSELF is more than a good tale well told. It’s a path-breaking book that brings to life the ultimate leadership lesson–that the highest purpose of our work is the development of other leaders. It’s a gift for your mind and your spirit. I enthusiastically recommend it.”
—Jim Kouzes, coauthor of the bestselling book The Leadership Challenge, Dean’s Executive Professor of Leadership, Leavey School of Business, Santa Clara University

“In today’s unsettling world, our greatness as leaders is determined by our ability to instill greatness in others. Reading Steve Farber’s wonderful book GREATER THAN YOURSELF will teach you how to do this–and that may be the greatest lesson of all.”
—Marci Shimoff, New York Times bestselling author of Happy for No Reason.

Have you heard of the Golden Rule–“Do unto others as you would have them do unto you”? It’s a concept that can be found in almost every religion, society and as a basic tenet of personal relationships around the world. It’s timeless and universal. Yet, too often it’s checked at the door Monday through Friday, from 9:00am to 5:00pm.

With GREATER THAN YOURSELF: The Ultimate Lesson of True Leadership (Doubleday Business; On-sale: March 3, 2009), Steve Farber brings the age old principle to the forefront of our every day working lives and careers. Steve Farber, a leadership guru, argues that it’s not enough for a leader to be a coach, mentor, talent scout, or cheerleader:

“Real leadership is an extreme act rooted in love and motivated by a desire to create a better world…Truly great leaders in life become so because they cause others to be greater than themselves.”

GREATER THAN YOURSELF is a powerful parable about how the best leaders help others to be more capable and successful than they are themselves. Steve Farber illustrates the three principles of GREATER THAN YOURSELF and instructs how to put them into action.
They include:

Expand Yourself: Before you can improve others you must be able to improve yourself; it’s about broadening your competence, knowledge, experience and connection with people to help them do the same.
Give Yourself: Knowledge is Power, but only if you’re willing to share it freely and generously
Replicate Yourself: Teaching others to do exactly what you’ve done for them.

Parents intuitively understand these concepts, as they raise and educate their children. So do great teachers and sports coaches. Now, Steve Farber gives us actionable principles to enact GREATER THAN YOURSELF in any aspect of your life. GTY is about taking the Golden Rule a step further to raise every person, relationship and organization to a new level of fulfillment and success.

ABOUT THE AUTHOR
Steve Farber is the president of Extreme Leadership, is a leadership speaker and consultant, and the author of the national bestseller The Radical Leap, and The Radical Edge. He lives in San Diego, CA.

FOR MORE INFORMATION ABOUT MR. FARBER AND GTY PLEASE VISIT:
www.greaterthanyourself.com
www.www.stevefarber.com/

GREATER THAN YOURSELF
The Ultimate Lesson of True Leadership
By Steve Farber
Published by Broadway
On-sale: March 3, 2009
ISBN: 978-0-385-52261-8; US$19.95; Pages: 192