Tragically, very few leaders and businesspeople take the time to reflect on why they care about anything they do; why they care about the decisions they make; why they care about their customers and employees; or why they care about their business beyond the paycheck and bottom line.
And even for those that do, the act of “caring,” as important as it is, doesn’t go far enough. Because our real efficacy as leaders–and, I’d argue, all human beings–is rooted, ultimately, in love.
Love of what future we’re trying to create together, love of what principle we’re trying to live out, love of what people I have around me, and love of what they want for their lives. Love of what customers I have, and love of what customers I might have in the future if I’m smarter, faster, and more creative in serving their needs. Love of what impact we can have on the lives of our customers and–if we’re audacious enough–on the world as a whole. Love of what our business really is, and love for what–when we cut away the chaff–we really do every day.
And why is this so critical?
Because if I love who we are, and if I love what we can be, then I’ll love the process of how we get there. And in order to make it all happen, I will act boldly and courageously and I will, at times, fail magnificently. But my love demands that I try.
What can you do to fall in love with something about your work, your colleagues, your team, your clients, your customers and–bottom line–your life?