It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. Welcome to the Love Is Just Damn Good Business podcast where host Steve Farber talks with business leaders who are operationalizing love as a strategic advantage.

Farber’s guests share their proven strategies, inspiring case studies, and practical lessons on how to build corporate and team cultures based on love—the ultimate competitive advantage. You’ll discover why (and how) Love, at the end of the day, is just damn good business for you, too.

Many businesspeople are frustrated by a gap between what they desire from their leadership and business efforts and what they’re able to accomplish; however, more and more successful leaders, executives, and entrepreneurs are successfully bridging that gap with phenomenal success. What is their secret? What code have they cracked?

They go beyond the traditional definition of leadership to make a significant, positive difference on their own company or within the company that they work for. These are people who take their own personal development seriously and don’t see it as something contrary to their professional development. And at their core, they recognize that love is a powerful leadership and business principle—and they operationalize it in the way they work with colleagues, employees, and customers alike.

The good news is that you can achieve that same level of success, too. Here on the Love Is Just Damn Good Business podcast, Steve Farber, Founder of The Extreme Leadership Institute, will be teaching you how to operationalize love as a business and leadership practice.

Steve’s passion is coaching and inspiring Extreme Leadership at all organizational levels by teaching leaders how to operationalize love as a discipline and a practice. Join him and his guests here on the podcast and learn specific ideas on how to operationalize love and be reenergized to make a significant difference in your businesses, personal life, and the world around you. After all, Love Is Just Damn Good Business!

Episode Blogs

LIJ 43 | Turning Customers Into Friends
  Aspiring to be the most beloved brand in the world, Bonjoro works at turning customers into friends. This culture has been the main driver of their business success. Bonjoro is an app for sending individual personalized videos to welcome and onboard new customers and clients. On today’s podcast, Steve Farber brings on Matt Barnett, the Papa Bear at Bonjoro, to talk about how their customer success teams convert and retain more customers through personal video.
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LIJ 42 | Sports Agency
  Age is just a number when it comes to success. So long as you have the passion and drive into what you do, you can surely make that work. For Daniel Poneman, starting his own sports agency at 26 was not a shot in the dark. It took him having to put into action his passion for basketball and going out of his way to meet people and build a business. Soon after, he
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Creating a High-Trust Company

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  Have you ever heard of an employee-owned company? What exactly does this mean? Is it even possible? Well, for a business that runs on love, that is definitely nowhere near impossible. In this episode, Steve Farber talks to CEO and Co-founder of TiER1 Performance, Greg Harmeyer. TiER1 is an organization that is devoted to helping their clients create high-performing environments by focusing on their people. As such, it is no wonder why their culture
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LIJ 40 | Extreme Leadership


What Is Extreme Leadership?

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  These are extreme times that we live in. It’s fair to say that extreme times call for extreme leadership. But what is it? Do we have what it takes to live up to the name and stand as an extreme leader? Steve Farber gives you the answers in this episode as he shares a series of webinars that introduces extreme leadership and how, though juxtaposed to the image it gives, it should go together
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LIJ 39 | Passion Test
  Many of us get stuck working on things that don’t give us joy, that fail at making us feel fulfilled. But what if you could actually get out of that and do what you’re passionate about the most? This episode’s guest is all about helping people with that. Steve Farber interviews Janet Bray Attwood, the co-author of the New York Times bestseller, The Passion Test: The Effortless Path to Discovering Your Life Purpose. Here,
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