THE
RADICAL
PROMISE
MASTERING THE ART OF DOING WHAT YOU SAY You Will Do
Every great leader makes promises. The greatest leaders keep them.
Trust isn’t built through speeches, strategies, or slogans. It’s built one promise at a time.
In The Radical Promise, three of the world’s most respected leadership thinkers—Steve Farber, James Kouzes, and Barry Posner—reveal why the most powerful competitive advantage any leader can create is simple to understand… and remarkably difficult to master:
Do What You Say You Will Do.
Whether you’re leading a global organization, a growing business, or a single conversation, credibility is your greatest asset. This book shows you how to earn it, strengthen it, and protect it every day.
INSIDE YOU’LL DISCOVER
- Why trust is the foundation of extraordinary leadership
- The hidden promises leaders make—and break—without realizing it
- Practical habits that build lasting credibility
- How keeping commitments transforms culture, engagement, and performance
- Stories, research, and actionable tools you can put to work immediately
A POWERFUL COLLABORATION
Steve Farber’s groundbreaking work on Extreme Leadership joins forces with the legendary leadership research of James M. Kouzes and Barry Z. Posner, authors of The Leadership Challenge, creating a timely guide for leaders who want to inspire confidence, deepen relationships, and lead with integrity in a world where trust has never mattered more.
A STORY THAT STICKS. LESSONS THAT LAST
The Radical Promise is written as both a compelling, entertaining novel—a parable that brings leadership to life through unforgettable characters and a gripping story—and an actionable guide filled with practical insights, reflective questions, and tools you can use right away. It’s a book you’ll enjoy from cover to cover—and return to again and again.
PERFECT FOR
- CEOs and senior executives
- Managers and emerging leaders
- Leadership development programs
- Coaches and consultants
- HR and Talent Development professionals
- Organizations committed to building high-trust cultures
WHY THIS BOOK MATTERS NOW
PEOPLE DON’T FOLLOW TITLES. THEY FOLLOW CREDIBILITY.
In an era of uncertainty, skepticism, and broken trust, The Radical Promise offers a practical roadmap for becoming the kind of leader people believe, follow, and remember.
PUBLISHED BY JOHN WILEY & SONS.
If leadership begins with trust, trust begins with a promise—and the courage to keep it.
The RADICAL PROMISE is more than a leadership book. It’s a call to raise the standard for ourselves, our organizations, and our world.
AVAILABLE AT AMAZON, BARNES & NOBLE, AND YOUR FAVORITE BOOKSELLER.
Be among the first to read this essential guide to building trust, credibility, and courageous leadership.
theradicalpromise.com